CareerSource Florida Celebrates First Anniversary of Award-Winning Unified Workforce Brand
Governor Rick Scott proclaims February 10, 2015, as CareerSource Florida Day at the Capitol
TALLAHASSEE, Fla. – Today marks a major milestone for Florida’s workforce policy and investment board and its state and regional partners. CareerSource Florida is celebrating the one-year anniversary of its launch of the unified brand for the CareerSource Florida network, which made Florida the first state in the nation to achieve aligned brands for its state board, 24 regional workforce development boards and nearly 100 career centers.
“Moving to a single, distinctive brand has led to greater awareness at the local, state and national levels of the quality employment and training assistance available for both businesses and Floridians through the CareerSource Florida network,” said Britt Sikes, Chairman of the CareerSource Florida Board of Directors.
The statewide branding effort was recognized in September as the year’s top workforce initiative by the National Association of State Workforce Agencies. Florida was awarded the 2014 State Excellence Award for Leadership for service and performance improvements facilitated by the rebranding.
The CareerSource Florida network served more than 101,300 businesses over the 2013-2014 fiscal year, representing an increase of more than twice the number of businesses served in the previous year. During this same period, the network provided employment and career development assistance to nearly 489,700 job seekers who successfully secured employment. About 30,000 of these men and women are military veterans.
“Our network of workforce professionals is committed to continuous improvement in our collective efforts to establish Florida as the global leader for talent,” said CareerSource Florida President/CEO Chris Hart IV. “Early indications are that our statewide rebranding as the CareerSource Florida network is helping businesses and job seekers find us and connect with opportunities.”
Prior to the brand’s launch a year ago, more than 3,000 workforce professionals statewide were introduced to the network’s new, unified mission, values and vision to make Florida the global leader for talent.
“Establishing a unified brand for Florida’s robust workforce network allows job seekers and employers to easily obtain the assistance needed to get a great job or find the perfect candidate for an open position,” said Florida Department of Economic Opportunity Executive Director Jesse Panuccio. “Brand alignment helps us promote Florida’s opportunity economy to a broad audience across our state.”
Today’s anniversary coincides with CareerSource Florida’s second annual Day at the Capitol to inform legislative, business, education and economic development leaders about the array of career development and training services available through the network to Florida businesses and job seekers alike. In honor of the occasion, Governor Rick Scott proclaimed February 10, 2015, as CareerSource Florida Day at the Capitol.
Read here: http://careersourceflorida.com/wp-content/uploads/2014/01/150210_FirstAnniversaryRebrandingStatewideRelease.pdf